In the unique microclimate of the White Mountains

In the unique microclimate of the White Mountains, at an altitude of 1200 metres (3937 feet), along with the collection of honeydew (sugary secretions) from a scale insect species called Marchalina Hellenica which

live on the sap of certain pine trees, the bees gather nectar and pollen from rare aromatic herbs such as thyme (Thymus vulgaris), ‘white thyme’ (Satureja spinosa L.), the endemic ‘malotira’ (mountain tea) Sideritis syriaca, marjoram (Origanum majorana) and autumn heather (Erica manipuliflora), amongst others.

Honey from the ‘Madara’—the local name for the White Mountains—is characteristically laden with fragrances from a rich profusion of flowers, with mild notes of wood and resin, and is of moderate sweetness.

It is honey of the highest nutritional value, rich in trace minerals and metals, and is slow to crystallise.